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At I’m So Board we believe that every game no matter how niche has an audience. We do our part to support indie board game designers and publishers so they can spread the word about their amazing creations.
People often make assumptions about games because of art direction, mechanics, reviews online, etc. We help demo your game and teach it to people in a way that is engaging, fun, and low pressure.

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To empower indie board game professionals from around the world by enabling them to expand their reach into the Canadian Market.
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It’s important for us to take time away from our screens to better understand ourselves and others.

We believe that small creators are the life blood of the board game industry and we love supporting them.

Giving back to small businesses and helping others is something that we are always happy to do.
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In 2016, Devlin joined a local board game group in Newmarket, Ontario. He had only played classic games and was very nervous to attend. When he arrived everyone was very kind and welcoming. He made so many great friends. He loved learning new games and discovering more about the world of board games.
Since 2016, Devlin has backed over 100 Kickstarter campaigns and through this he has uncovered many hidden gems in the board game world. He has also was the youngest person to AJ&Smart’s Workshopper Master course. Dedicating his time to understanding human psychology, facilitation techniques, and board games he shared his love of tabletop games everywhere he went.
In May 2023, he was back in his hometown again. He noticed after the pandemic how isolated he felt and he noticed those around him feeling the same. So he create a small social group in the community to bring people together through tabletop games. It was called I’m So Board Elliot Lake. It was a great success and fostered so many amazing connections and friendships.
But by March 2024, he had hit rock bottom. He was stuck in a never-ending game of Monopoly with no get-out-of-jail-free card. He felt lonely, overwhelmed, and hopeless, convinced he wasn’t good enough for anyone.
But then came August 2024, the month when he decided to roll the dice on self-improvement. He dove into mindfulness, reconnected with friends, and gave his mental health the serious attention it deserved.
In January 2025, he took a leap of faith and launched I’m So Board which was initially meant to bring people together through games. However he knew that his true passion was supporting small businesses in the board game industry.
If you’re ready to spread the word about your game(s) here in Canada we have got you covered!
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